Promotional Strategies of Idbi Federal Life Insurance Essay

The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à  -vis its various competitors like LIC, SBI life, ICICI prudential, etc. The paper aims at the various promotional strategies adopted by the company to make information available, about its products, to its potential customers. The primary objective of the paper is to find out whether the current promotional strategies are effective enough in attracting customers, to find out what customers look for in a life insurance advertisement and to suggest the company as to what are the new sources through which it can advertise its products. The secondary objective is to find out whether the current marketing strategies are sufficient enough to capture the current market in the face of rising competition. The research methodology includes collection of primary data from people by interviewing them over phone, meeting them, getting their opinion through questionnaires, etc. as well as col lection of secondary data from internet, published articles, books, research reports and other sources. A Questionnaire was designed to collect information from the respondents about the awareness of the brand IDBI Federal and the data analysis was based on the information collected through the questionnaire. Data analyses were done through graphical representation and excel tools. The limitation faced was that it was confined to one area due to travelling constraints and time constraints. Overall the project has tried to maintain an accuracy of data so that unbiased responses may be recorded which will give a true picture of the respondents’ opinion and help the company in taking a proper decision as to the promotional strategies of the company. 2. Company profile IDBI Federal Life Insurance co Ltd (formerly known as IDBI Fortis Life Insurance) is a joint venture between three financial companies – development and commercial bank, IDBI Bank, India’s private sector bank, Federal Bank and European insurer Ageas (formerly Fortis), which was formed on March 2008 In this venture, IDBI Bank owns 48% equity while  Federal Bank and Ageas own 26% equity IDBI Federal Life Insurance Co. Ltd.,(formerly IDBI Fortis Life Insurance) is a joint venture each. IDBI bank is a government owned bank started in 1964 as a subsidiary of RBI for providing institutional credit. It is known to be a bank for high end customers. In 2008 it changed its name to IDBI bank ltd. and entered into the retail segment. IDBI has more than 1500 branches across India. Federal bank is a scheduled commercial bank which was started in 1931. It has a strong base of NRI customers. It has a presence in both south and west. It was one of the first banks to start core banking. Federal bank has 1200 branches across India. Ageas is a Belgium-Dutch multinational insurance company. After its creation in 1990, Fortis expanded its offerings to include private and investment banking and asset management, establishing subsidiaries around the world. 3. Introduction 4.1 Introduction to the problem In the current scenario, Indian insurance companies have become competitive in nature and are providing appropriate distribution channels to get the maximum benefit and serve customers in manifold ways. Indian Insurance industry has big opportunity to expand, given the large population and untapped potential. The insurance market in India has witnessed dynamic changes including entry of a number of global insurers. Most of the private insurance companies are joint ventures with recognized foreign institutions across the globe. Saturation of markets in many developed economies has made the Indian market even more attractive for global insurance majors. The US$ 41 billion Indian industry is considered the fifth largest life insurance market, and is growing at a rapid pace of 32-34% annually, according to the Life Insurance Council. Innovative products, smart marketing, and aggressive distribution have enabled fledging private insurance companies to sign up Indian customers faster than anyone expected. Insurance products come in a variety of forms and are advertised and marketed using a variety of methods to entice customers. Thus insurance companies need to market their products because they are in competition with other insurers for the same customers. The only thing that distinguishes an insurance company’s products is the  price as well as the advertising message that it sends across to its customers. Thus the major area of concern of the study is how IDBI federal should distinguish itself in terms of reaching customers through various promotional strategies so that customers respond to the promotional strategies of the company Vis-à  -vis those of competitors. 4.2 Significance of the problem There are many players in the Indian Insurance Industry, each capturing sufficient market share of the total industry. In the Indian insurance sector, the market position of the incumbent, LIC, continues to dominate even 10 years after the opening up of the sector for private players. This puts the onus on the private sector players to differentiate themselves in terms of product innovation and customer servicing, so that they could grab a bigger share of the Indian insurance pie. As insurance is a ‘push’ rather than a ‘pull’ product, it is a big challenge for the companies to make their products meaningful to prospective customers. Companies should simplify insurance products and design the benefits so as to suit the specific needs of policyholders. A higher degree of transparency on policy terms will ensure that the customer understands the product and its benefits, minimizing fears of being cheated. It is therefore important for the industry to invest not just in expansion and distribution but also in client servicing and processing. Many customers are discouraged from buying insurance due to the anticipated complexity involved in settlement of claims. Insurance companies do assert that the competition in the industry is forcing them to speed up their claim processes, but the fact remains that a lot more needs to be done to make general insurance a hassle-free experience for the customers. Such things are very important to be communicated to the prospective customers so that they understand the products of the company and the benefits and features of the products. Thus promotion becomes very important for any IDBI federal to stand ahead of other players. 4.3 Important Observations IDBI Federal Life Insurance already has a strong distribution network of over 1477 branches through their partner banks. IDBI Federal has adopted various promotional strategies like commercial ads, print ads, events, personnel  selling, word of mouth, viral marketing, etc. The advertising focus of the company has therefore been the product rather than the corporate brand. TVC’s- The major promotion of IDBI federal is done through television commercials on sports channels. The TVC’s for IDBI Federal have been designed by Ogilvy and Mather. January, 2011: IDBI Federal Life recently launched three clutter breaking television commercials focusing on its frontline products – Wealthsurance and Incomesurance. The first advertisement reflects that the product is so great that whoever hears about it, buys it instantly and the second advertisement promises to be clear and transparent on the issue of returns in the investment product. IDBI Federal has also introduced two animation characters by the name of Happy and Lucky to promote the brand. The campaign revolves around the immense strength of the products and conveys the message: Anyone who hears about it buys it. The story board revolves around the most unexpected people in the most unexpected situations, hear about the product and buy it. * March, 2011: Through the example of a 60-year-old-son and his 90-year-old father, the insurance company, in its new campaign, reinforces the need to be financially secure post-retirement. Through the TVC, they wanted to explain the benefit of a tension-free life thanks to the pension plan. * August, 2011: The incomesurance TVC adds a comic touch to a series situation of family interview. The strategy for them was to drive home a practical and relevant message to the viewers. After sifting through many auditions, they singled out on a non-model/ non-celebrity talent to ensure that the slice-of-life situation came across as genuine and credible. The TVC went on air on 15th Aug, on the eve of Independence Day. The company’s fil ms are based on simple consumer insights that bring alive the core product benefits. * January, 2012: IDBI Federal Life Insurance has come up with a new campaign to promote its child insurance plans. The head of the Ad agency commented that in a world of goody-goody child plan advertising, they wanted to ensure that IDBI Federal’s Childsurance stood out. The senior vice-president of IDBI Federal said that choosing the right plan is very important today, given the rising inflation in education. Childsurance, with five unique features, can be the strong partner that parents seek to ensure that their children’s dreams come true, which has been captured in the ad campaign. Distributors- IDBI Federal has a strong network of distributors  who contribute a lot to the promotion of the products by word of mouth promotion. IDBI Federal has Bancassurance partnership with IDBI Bank and the Federal Bank and also distributes its products through its own network. To further diversify its distribution base, it has set up an Alternate & Direct Distribution channel. Management- IDBI federal life insurance co ltd leverages on its strong distribution network of promoters and advisors who have constantly revised the company’s product portfolio by adding on new products from time to time depending on the environment and needs of the customers. Partnerships- IDBI Federal Life Insurance, in partnership with SAMHITA Community Development Services, is engaged in financial literacy programs for the urban and rural poor in MP since 2011. The company has participated in a felicitating program organized by SAMHITA for women from slum dwelling households in Bhopal, who have successfully completed this financial literacy program in 2008, when it tied up with SAMHITA for providing low cost group coverage to the female members of SAMHITA under Group Microsurance. So far it has covered over 86,721 lives for a sum insured of Rs.66.7crores. IDBI Federal Life Insurance also offers the protection of Termsurance Grameen Suraksha to the family members of these people. Thus, this was a major step taken by IDBI federal for promoting its products in the rural areas. Web promotion- The TVC’s are uploaded in you tube. They have launched microsites for their ads. In addition, IDBI federal also planned to launch a viral in the digital space to create awareness about its products. Events- IDBI federal has tried to promote its products by conducting certain events. They organized the event Spelling Bee, which was a specially created spelling contest arranged to connect with children. The event was organized on children’s day, 2010 to coincide with the launch of childsurance. The spellings to be completed revolved around visual and verbal cues to words related to savings, money and finance. Viral marketing- â€Å"Boss-ka-Boss†, the viral flash film launched by IDBI federal for marketing its product online, made it very popular and was a good way to reach customers which could be viewed through You-tube. The film had also been adjudged for a special award under animation film category at the PR Council of India (PRCI). 4.4 Comments by the experts in the area Mr. Amish Tripathi, National Head – Marketing & Product Management, IDBI Federal Life Insurance said that â€Å"the critical objective for IDBI Federal is name recognition and a strong differentiator, and each of their products is designed to be unique and offer great value to the customers† He also said that, â€Å"they are happy to have a creative partner like Ogilvy & Mather that has been able to successfully convey the message.† According to Mr. Aneesh Khanna, Senior Vice President – Head – Marketing & Product Management, IDBI Federal Life Insurance, â€Å"the strategy for them was to drive home a practical and relevant message to the viewers. ‘Humoring’ the customer with a convincing, rational appeal has been the insurance venture’s style. Their films are based on simple consumer insights that bring alive the core product benefits. According to Amish Tripathi, there were clear guidelines that the commercials have to be funny and clutter-breaking when it comes to campaigns, as every second company sells the same proposition in the insurance sector. â€Å"Therefore, it is important to stand out from the rest,† according to Mr. Tripathi. Nitin Pradhan, executive creative director, Leo Burnett, says, â€Å"It’s a tongue-in-cheek take on retired life† which meant that it was very common for IDBI Federal to take old people in the retirement term advertisement. In 2010, when private life insurance companies were facing a decline in sales, Managing Director and Chief Executive Officer GV Nageshwara Rao said that the company is in in the process of adjusting the products. They expected to plan a few revised guidelines on pension products, which they hoped would revive pension plans again. He said that the long-term solution is to increase productivity in a sustained manner. He also quoted that going ahead; the company would consider three segments — children, retirement and health. And the company kept up to its promises by coming up with childsurance, healthsurance and the retirement plans. Acknowledging the viral flash film awards, Mr. Amish Tripathi, National Head – Marketing and Product, IDBI Fortis, said that â€Å"it was a great honour for them for being bestowed with the special award. He also said that at IDBI Fortis, they believe in innovation and delivering unique and distinct  offerings. The company has tried to follow the same in their communication through the films. The prestigious awards were an encouragement for the team and they hope to get many more of these in the future†. 4.5 Previous work According to a journal, written by professors of VIT University, Vellore on the promotional strategies adopted by IDBI Federal life insurance co ltd, for the South- Asian journal of marketing and management research, we find the following recommendations given by them After analysis of data, they suggested the following points * Television is the best source for entertainment and gaining information. So it is the best media for promotion * People don’t give more importance to the advertisements while compared to brand name * Tax benefit, death benefit, security and low premium are the important components which people look for in an insurance product * The message and creativity is important for insurance product * The promotional efforts and word of mouth is most influencing while compared to internet * Advertisements play a major role in influencing a person to buy an insurance policy * Insurance companies don’t need a brand ambassador to endorse the product 4.6 Gaps in the problem of interest 4.7 Proposed Work * Amazing customer experiences are one of the most powerful tools in marketing strategy. In today’s market, when a company treats its clients better than kings and queens they will tell the whole world about the company through social networking sites or through word of mouth. * There are many opportunities for growing business. The company can get great PR in the newspaper, meet other local community members and business owners, and educate people about the values and benefits of insurance. * The company can promote its products through social networking sites such as Facebook, twitter and linked in or other popular sites where potential customers visit frequently like news channel sites. Customers who prefer to read news online will be able to notice the ads if the ads are put in such sites. * The best television marketing opportunities would be during programs  specifically aimed at the target prospects. The company can aim those channels which potential customers see reg ularly such as news channels or sports channels. * An important promotional strategy would be to roll out advertisements during cricket matches such as IPL or one day series which will gain a lot of popularity for the products as well as the company. * Another strategy is to host networking events so businesspeople can meet other businesspeople. Making as many contacts as possible and following up with people will assist insurance marketing with the help of referrals. * Online E-mail newsletters should be sent to customers on a regular basis so as to attract potential customers and retain existing clients. The newsletters will constantly remind the clients about the products and they will re-think over their decisions while investing in insurance products and will keep IDBI federal in mind. * The company can host seminars about financial planning, understanding insurance, saving money on insurance etc. * IDBI Federal’s sales people can go door to door talking about their products to potential customers. Many sales people can convince about their products to customers in such a way. * One more promotional strategy is advertising through hoardings and billboards in important public places like railway stations, airports, bus stands, restaurants, etc. * The last IDBI federal ad was released in 2012 and the frequency of the ads were also less. To increase visibility of the products, the company should advertise more frequently so that customers notice their products vis-à  -vis its competitors. * They can also advertise through various radio channels as more and more people are shifting from television to radio channels * The company can also go for celebrity endorsements as customers go for celebrity endorsed brands as they attach some value to the product when it is endorsed by any celebrity. 4. Objectives and importance of the study Product promotion is one of the major necessities for getting a company’s brand in front of the public and attracting new customers. Companies use different promotional strategies for different marketing purposes. The importance of the study lies in studying all promotional and marketing strategies followed by IDBI Federal, how effective are the strategies in  maintaining the existing customer base and attracting new customers, what do customers look for in the advertisements to go for a particular product, and are the promotional strategies effective as compared to other insurance companies. Primary objective * To find out whether the current promotional strategies are effective in attracting customers. * To find out what customers look for in a life insurance advertisement. * To suggest a new concept of promotion for the company depending on people’s awareness about the brand IDBI Federal life insurance co ltd Secondary objective * To find out the level of awareness of the brand IDBI Federal among people * To find out whether the current marketing strategies are sufficient or the company needs to increase promotion in order to capture market. 5. Methodology Primary data: collecting data from people by interviewing them through phone, meeting them through questionnaires, during the time of sales etc. Secondary data: gathering data from internet and television, published articles, books, research reports and other sources. The sample size is 100 and the sampling unit is office going people who have either joined recently or who have been working for quite a few years. The research is carried out in Cuttack, Orissa where the sample is a representative portion of the population of the state. Both open ended and close ended questions are used in the design of the questionnaire so as to know the opinion of customers relating to insurance and awareness about the brand IDBI federal and how they respond to the marketing stimuli adopted by the company. The type of questionnaire used in this project is structured. The questions are listed in a prearranged order and respondents are informed about the purpose of collecting information. The type of sampling is convenient sampling. The methodology adopted for sales was to visit office going people with a  permanent income and explain them about the products of IDBI Federal life insurance co ltd.

Following a Journalist

Robert J. Samuel persuasive style emphasizes his view on the economy and how it has its ups and downs. He uses literary devices such as rhetorical questions and diction to achieve effectiveness with his persuasive style of writing and to show his purpose of his articles, his purposes are to make the readers reading his article start to see how the current economic states of some nation are. Samuel has a persuasive style of writing; to show that he has persuasive style of writing he uses rhetorical questions. For instance, Samuel asks a question that already has the answer to it, â€Å"Can anyone doubt that the euro’s creation in 1999 was a huge blunder? † This question shows how Samuel style of writing persuades the reader to understand his point of view by presenting them with a question that has only one answer. This question is worded in a way where the only logical answer is that it is a â€Å"huge blunder†. Furthermore, Samuel asks another question that has the answer to it, â€Å"Wonder why government can’t restart the sluggish economy? The obvious answer is that the government can’t restart the sluggish economy because the economy is in such a bad spot the only thing to do is fix it. This shows the persuasive style of writing that Samuel is expressing because he’s trying to persuade his readers that the government is doing nothing to help the economy. Samuel also uses diction to express his persuasive style of writing. For example, Samuel uses the world â€Å"dreadful† to express his claim on how bad the Obamacare policy is. The word dreadful means great suffering or extremely bad, when using that word he sends his reader the message that contributing to the Obamacare policy will bring great suffering to many people. When using the word â€Å"dreadful† it persuades the readers who read Samuels articles to be against the Obamacare. In addition to how diction is used in Samuels’s persuasive style of writing, Samuel uses the word â€Å"poisoned† to show how corrupted the political climate is. The word poison means toxic substance or negative influence, using that word sends the readers a message that the political climate can poison their minds with negative influences and that it could harm them not physical but mentally. When using the word â€Å"poisoned† it persuades the readers who read Samuels’s articles to resent the political climate because it is â€Å"poisoned† and it will poison them if not avoided. Samuel emphasized his point of view and clearly defined it for the reader in a way that convinces them to believe it with his persuasive style of writing. His purpose to most of his articles is to make the readers start to see how the current economic states of some nation are and how some nations economy have their ups and downs. To show his purposes he uses literary devices such as rhetorical questions and diction to achieve effectiveness with his persuasive style of writing.

Auburn University Acceptance Rate, SAT/ACT Scores, GPA

Auburn University is a private research university with an acceptance rate of 75%. Established in 1856, Auburn University has grown into one of the largest universities in the South. Auburn offers a choice of 150 degrees through its 12 colleges and schools. For strengths in the liberal arts and sciences, Auburn was awarded a chapter of the  Phi Beta Kappa  Honor Society. Academics are supported by a 19-to-1  student/faculty ratio. Student life is also active with 500 clubs and organizations. On the athletic front, the Auburn Tigers compete in the NCAA Division I  Southeastern Conference. The university fields eight mens and 11 womens Division I teams. Considering applying to Auburn? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Auburn University had an acceptance rate of 75%. This means that for every 100 students who applied, 75 students were admitted, making Auburns admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 20,742 Percent Admitted 75% Percent Admitted Who Enrolled (Yield) 30% SAT Scores and Requirements Auburn requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 15% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 580 650 Math 570 660 ERW=Evidence-Based Reading and Writing This admissions data tells us that most of Auburns admitted students fall within the top 35% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Auburn scored between 580 and 650, while 25% scored below 580 and 25% scored above 650. On the math section, 50% of admitted students scored between 570 and 660, while 25% scored below 570 and 25% scored above 660. Applicants with a composite SAT score of 1310 or higher will have particularly competitive chances at Auburn. Requirements Auburn does not require the SAT writing section. The highest composite SAT score from a single test date will be considered for admission. Auburn does not require SAT Subject tests. ACT Scores and Requirements Auburn requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 84% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 25 33 Math 23 28 Composite 25 30 This admissions data tells us that most of Auburns admitted students fall within the top 22% nationally on the ACT. The middle 50% of students admitted to Auburn received a composite ACT score between 25 and 30, while 25% scored above 30 and 25% scored below 25. Requirements Auburn does not require the ACT writing section. Note that Auburn does not superscore ACT results; your highest composite ACT score will be considered.   GPA In 2018, the average high school GPA for incoming Auburn freshman was 3.89. These results suggest that most successful applicants to Auburn University have primarily A and B grades. Self-Reported GPA/SAT/ACT Graph Auburn University Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Auburn University. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in with a free Cappex account. Admissions Chances Auburn University, which accepts three-quarters of applicants, has a slightly selective admissions process. If your SAT/ACT scores and GPA fall within the schools average ranges, and you have completed the required high school coursework, you have a strong chance of being accepted. Auburns course requirements include four years of English, three years of social studies, three years of math (including Algebra  I and II, and one year of geometry, trigonometry, calculus, or analysis), and two years of science (including one year of biology and one year of a physical science). In the graph above, the blue and green dots represent accepted students. You can see that the great majority of successful applicants had B or higher averages, SAT scores of about 1050 or higher (ERW M), and ACT composite scores of 22 or higher. Higher numbers clearly improve your chances of being accepted to Auburn. All admissions data has been sourced from the National Center for Education Statistics and Auburn University Undergraduate Admissions Office.

The 19th Centuary Essay - 800 Words

In the first half of the 19th century the processes known as Industrialization and Urbanization started to transform Europe. It affected and changed every aspect of life of every citizen of every European nation. The notorious results of these changes were the horrible living and working conditions of the working class, who made up the majority of the society. Great Britain was involved most profoundly in this Industrial Revolution as it led the way in the development of railroads and factories. We find a lot of documents from that time period describing working conditions in Britain during that era. As a response to those changes created by Industrial Revolution many sought reforms to confront those social problems. Karl Marx was†¦show more content†¦They complain how this new instruments of production will replace workers and leave eight thousand hands deprived of the opportunity of getting a livelihood . According to Marx: The bourgeoisie cannot exist without const antly revolutionizing the instruments of production, and thereby the relations of production, and with them the whole relations of society. As we can see revolutionazing the production was distinguishing trait of the bourgeois and of the Industrial Revolution, that had a devastating effect on the working class as they were replaced and pushed into powerty by the machines and new methods of production. The workers are asking for the self interest to be laid aside and appealing to the sensible part of mankind, who are not biased by interest to pay attention to their petition. But as we read in Communist Manifesto: The bourgeoisie left no other nexus between man and man than naked self-interest, than callous cash payment. It has drowned out the most heavenly ecstasies of religious fervour, of chivalrous enthusiasm, of philistine sentimentalism, in the icy water of egotistical calculation. 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William Wordsworth s The World Is Too Much With Us ``

I invited William Wordsworth due to his literary works and the influence that he held on literal romanticism. This, he did with published works such as the prelude that was considered by many to be the crowning achievement of English romanticism. Romanticism was a movement that started as a counter to the Industrial Revolution as can be seen in the works of Wordsworth. For example in the poem â€Å"The World is too much with Us†, he states that humanity is losing touch with nature and all it encompasses. He states that man has sold his soul since his soul cannot be appeased by beautiful things such as â€Å"the howling of the wind† and â€Å"the sea that bares her bosom to the moon†. He claims that man has become self-consumed with seeking out material possessions, a characteristic of the industrial revolution. I invited Samuel Taylor Coleridge due to his close relationship with William Wordsworth. The two even published some works together. 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With his words, Wordsworth makes this messageRead MoreThe World Is Too Much With Us By William Wordsworth853 Words   |  4 Pagespoem â€Å"The World is Too Much with Us† by William Wordsworth is, in my opinion, one of the best Romantic era poems, and it is a prime example of the values and writing styles that are expressed in Romantic era literature. One of the ways that the poem resembles other literary works of the Romantic period is that one of the main themes of the poem is nature, and nature is also a theme that was very prevalent in the literary works from the Romantic era. F urthermore, the poem by Wordsworth resembles otherRead MoreAnalysis Of `` The World Is Too Much With Us `` By William Wordsworth873 Words   |  4 PagesAnalysis of â€Å"The World is Too Much with Us† by William Wordsworth The poem â€Å"The World is Too Much with Us† by William Wordsworth is, one of the best romantic era poems, and it is a prime example of the values and writing styles that are expressed in romantic era literature. One of the ways that the poem resembles other literary works of the romantic period is that one of the main themes of the poem is nature, and nature is also a theme that was very prevalent in other literary works from the romanticRead More`` The Beat Goes On, I Am Your Host, By Caleb Argent, And Today1629 Words   |  7 Pagesat The Beat Goes on have decided that our journey of reflection will began at the peak of poems in the romantic era with a famous poet named William Wordsworth and his poem â€Å"The World Is To Much With Us† and end in the 21st century with a famous song called Gone by Jack Johnson. In William Wordsworth’s poem â€Å"The World Is To Much With Us† the theme shows us that humanity has lost its way or is losing its way. Over time this idea of â€Å"Humanity losing its way† has brought about many controversial opinionsRead MoreEssay on The World Is Too Much for Us915 Words   |  4 PagesIn William Wordsworths The World is Too Much With Us, this poem heeds warning to his generation. This warning is that they are losing sight of what is actually important in this world: nature and God. To some people both of these are the same thing ...as if lacking appreciation for the natural gifts of God is not sin enough, we add to it the insult of pride for our rape of His land (Wordsworth). With his words, Wordsworth makes this message perpetual and everlasting. William Wordsworth lovedRead MoreEssay Wordsworth’s Sonnets and Technology541 Words   |  3 PagesTechnology In William Wordsworth’s sonnets The World Is Too Much With Us and London 1802, he describes his society as being too dependent on technology. In Wordsworth’s time, the 1800’s, new phases of technology, such as electricity to run machines, were booming and people were relying more on them. With these new innovations, Wordsworth was convinced that people would stop appreciating nature while allowing technology to run their lives. In London 1802, Wordsworth describes how people

Maintain WHS Management-Free-Samples for Students-Myassignment

Questions: 1.Identify five external motivators that will prompt Acci Dent Window Cleaning to develop an a WHS Management System. 2.Identify five internal motivators that will prompt Acci Dent Window Cleaning to develop a WHS Management System. 3.The Acci Dent Window Cleaning Management decided to develop a WHS management system to manage safety in the workplace. 4.Name at least five workplace processes that can be combined in a methodical and ordered manner to minimise the risk of injury or ill health in the workplace. 5.What changes need to be made to the present Work Health Safety Management System (WHSMS) of the Company? 6.How will you ensure that staff maintain an Ongoing Commitment to the new WHSMS? Answers: 1.Acci Dent Window Cleaning being a 4 year old Company has expertise and significant knowledge regarding work, health and safety of its workers. Though it has a large number of customers yet its employees are dissatisfied in regards to work, health and safety standards followed by the Company. Acci Dent have already faced major injuries in connection with its workers along with a fine from Safework to the tune of $75,000. As the Companys employee has faced injuries regards to accidents it needs to incorporate WHS and identify motivators to include the same in workplace processes. The Company needs to conduct its operation in a regulated manner that can help prevent accidents associated with its workers and aid them in improvising of the same. Thus, WHS management system that helps promote work and health of workers within the premises of the Company is essential. The external motivators that will let Acci Dent Window Cleaning to develop a WHS system are employee attraction toward the Company, high quality rating by external agencies for their WHS, implication of norms by statutory bodies, high levels of brand recognition from customers, avoid penalty and audit by Safework committee and so on. These external motivators will improve the overall business of the Company. 2.Acci Dent employees have fallen and injured themselves in a dangerous manner, in case of prevailing WHS practices such accidents could easily have been avoided. As shoft supervisor of Acci dent was found to be incompetent and inexperienced further there was a lack in systematic methods to manage WHS there prevails a number of causes that can lead to potential accidents and harms to employees. The Company need to identify and select internal motivators that can potentially reduce accidents and cause harm of employees as well as workers. Internal motivators that will prompt Acci Dent Window Cleaning to develop and adopt a WHS management can be multiple. Internal motivators can be employee level motivation for increased productivity and better performance, participation and many other factors. Internal motivators are generally intrinsic motivators who are capable of helping to attain internal goals and objectives within an organization. Other internal motivators consists of Company ai ms to perform better and in achieving higher standards compared to others. 3.The primary reason identified for accidents and ill-health at Acci Dent Window Cleaning is associated with unregulated WHS management systems that are not documented in nature. While Eddy Mann is the unofficial workplace safety officer there needs to an appropriate manager who will solely be responsible for handling of workplace processes. While developing of a WHS management system Acci Dent Window Cleaning management needs to consult with multiple stakeholders. As a WHS management system is to manage safety in workplace various stakeholders has to be consulted as the norms will be implemented on them for better and more enhanced WHS management system implications. The five prominent stakeholders includes employees, staffs, senior management, workers and shareholders of the Company. 4.Acci Dent lacks in formal and regulated approach towards WHS along with managers and staffs to implement the process. In order to reduce injury caused or potential accidents appropriate WHS standards needs to be incorporated. WHS processes reduces risks of injury or ill health that are potential in workplace. Aim of WHS standards and practices needs to be diverted implemented in such a manner that ill-effects or hazards of a particular job role can be greatly be reduced. Training related to handling of equipment and managing of processes, such trainings are meant to enhance skills and ways to handle and manage work procedure such that injuries and ill-health can be significantly reduced. Employment of a WHS manager who will handle and manage progress of workers in their functioning, workplace processes and culture that manager will impend will help incorporate WHS processes. Thirdly, monitoring of system processes for evaluating of existing systems and transformation into the new s ystem will help to incorporate further guidelines. Evaluation of processes that entail processes applied within the organization for WHS systems will help reduce potential troubles at workplaces. Attaching risks analysis matrix for functioning at each and every machinery and work processes will help to reduce risks further. 5.Acci Dent does not possesses any WHS systems or processes hence there are various fatal injuries as well as accidents that occur at the workplace. Though Eddy Mann in unofficial responsible for overviewing of processes yet there are no formal procedure for recording of incidents. thus, drawing from previous incidents and concluding on them it can be said that WHs processes within the organization needs official drafting and then formal actions taken in regards to the same. Every relevant and details of a particular incident has to be recorded and owners have to take active participation in the same. The owners have totally ignored and overlooked the importance and integral aspects of WHS within the workplace which is the sole reason for rise in accidents and fatal injury. The owners being the primary stakeholders of the organization has to take active part and role to carry on responsibility of adopting legal obligations as impended upon by the WHS Act 2012. This processes and step s will help reduce accidents and avoid future issues especially by adopting of WHS Administrator, who will implement WHS policies and procedures. The present Work Health Safety Management System (WHSMS) of the company are such that they have been regarded as conducive to accidents. WHs practices includes a series of processes or methodologies that are followed by employees of a Company such that risks associated with accidents and potential ill-health can significantly be reduced. 6.A continuous evaluation and monitoring procedure has to be included in order to check that the staff members maintain commitment towards newly implemented WHSMS. Most critical aspect of incorporating in WHS procedure includes appointment of a WHS administrator who is capable of inclusion of policies and procedures for WHS systems. the Administrator shall also hold responsibility for effective consultation, control, implementation as well as review at workplaces safety review. The management along with the owner has to enhance commitment towards the process of incidence regards to workplace safety issues to avoid potential risks of injuries and accidents in the future. As it is a legal obligation for an organization as per WHS Act 2012 to include WHs procedures, an audit that wil review processes has to be incorporated such that step by step following of procedures can be entailed. An evaluation technique that checks for proceedings at each and every level of the WHS will be able to entail processes that are critical to management of accidents and ill-health at the organization. The organisation can also appoint an external agent to review and incorporate processes in a regulated manner.

Zakes Mda redressing the past Essay Example For Students

Zakes Mda: redressing the past Essay South African playwright Zakes Mda has the outward calm and practiced smile of one who has answered the same obvious questions many times before. In a cool, dark office on the Yale University campus, he sits rather uncomfortably across the table from me, his speech reserved, his hands extended palms downward on the tabletop in a strangely formal gesture. Only occasionally does he raise his fingertips or his voice to punctuate his carefully chosen words. And yet Mdas passion is obvious when the topic turns to American impressions of South African drama. South African theatre is notthe voice and the fingertips come momentarily to lifea homogeneous monolith. What Americans see as representative of South African drama, Mda explains, are plays written purely for export and in a manner which is acceptable to overseas audiences but which fails to depict the rich and varied cultural and political context of contemporary South Africa. What is seen outside of South Africa, touring European and American venues, represents only one or two categories of what makes South African theatre. Outline1 Pocket of resistance  2 No happy endings  3 A taste for sexual equality  4 Bitter stalemate   Pocket of resistance   We will write a custom essay on Zakes Mda: redressing the past specifically for you for only $16.38 $13.9/page Order now For the past year, Mda has been a visiting fellow at Yales South African Research Project. Although his work is virtually unknown in this country (with the notable exception of The Road, which won the American Theater Associations Christina Crawford Award in 1984), Mdas reputation as a political playwright, poet, painter and educator is well established in Europe and in Africa, especially in his native country, where his political writings for the stage have seen frequent production since the late 1970s at the Peoples Space Theatre in Capetown, the Market Theatre in Johannesburg and the Grahamstown Festival. His three volumes of published dramatic works include We Shall Sing for the Fatherland (1978), The Hill (1979)both winners of major writing awards and the highly acclaimed And the Girls in Their Sunday Dresses. Born in South Africas impoverished rural Cape Province, Mda was forced as a teenager to follow his parents into political exile in nearby Lesotho, a tiny independent sovereignty surrounded on all sides by South Africa and heavily dependent on the larger nation for economic survival. Lesotho is widely known as a pocket of political resistance in southern Africas landscape, a place of exile for many black refugees. It is also at the heart of South Africas sprawling rural outlands: desolate areas of inhuman living conditions, abusive mining practices and slave-like farm labor which constitute a kind of South African Siberia far from the urban and industrial hubs of Capetown, Johannesburg and their adjacent black townships. It is primarily these urban areas and the experience of the township dwellers (particularly young, unattached males) which serve as the focus of South African drama and literature seen in the U.S. By comparison, Mdas plays evoke a South Africa of rural hardship and exile little known to Americans. Plays such as The Road, The Hill and Dark Voices Ring (1979) document the miles of open, unpaved road and the hostile terrain traversed by mine workers and migrant laborers in search of employment; they are peopled with the unwilling itinerant, the relocated and dispossessed, the political-refugee. Mdas latest play, The Dying Screams of the Moon, written while he was in residence at Yale, dramatizes a controversy regularly making the news in post-apartheid South Africa and, not incidentally, serves as the playwrights response to what he sees as the limited political and racial perspective of another contemporary public event: Athol Fugards most recent work, Playland. Like that drama, Mdas The Dying Screams of the Moon depicts an interracial encounter between two strangers in present-day South Africa. I have always enjoyed Athol Fugards work, says Mda. But at the same time I have vehemently disagreed with him in almost everything he has written. My South Africa is different from Athol Fugards South Africa. Thats the crux of the matter. .u6ff8599ba4eb54252e42eda60a29e69b , .u6ff8599ba4eb54252e42eda60a29e69b .postImageUrl , .u6ff8599ba4eb54252e42eda60a29e69b .centered-text-area { min-height: 80px; position: relative; } .u6ff8599ba4eb54252e42eda60a29e69b , .u6ff8599ba4eb54252e42eda60a29e69b:hover , .u6ff8599ba4eb54252e42eda60a29e69b:visited , .u6ff8599ba4eb54252e42eda60a29e69b:active { border:0!important; } .u6ff8599ba4eb54252e42eda60a29e69b .clearfix:after { content: ""; display: table; clear: both; } .u6ff8599ba4eb54252e42eda60a29e69b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6ff8599ba4eb54252e42eda60a29e69b:active , .u6ff8599ba4eb54252e42eda60a29e69b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6ff8599ba4eb54252e42eda60a29e69b .centered-text-area { width: 100%; position: relative ; } .u6ff8599ba4eb54252e42eda60a29e69b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6ff8599ba4eb54252e42eda60a29e69b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6ff8599ba4eb54252e42eda60a29e69b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6ff8599ba4eb54252e42eda60a29e69b:hover .ctaButton { background-color: #34495E!important; } .u6ff8599ba4eb54252e42eda60a29e69b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6ff8599ba4eb54252e42eda60a29e69b .u6ff8599ba4eb54252e42eda60a29e69b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6ff8599ba4eb54252e42eda60a29e69b:after { content: ""; display: block; clear: both; } READ: Court clashes over free speech Essay No happy endings   Mda feels that in Playland as well as earlier plays, Fugard has depicted black South Africans as meek, humble, pitiable people who just accept all with stoic endurance. Mda refuses to corroborate this fatalistic typing of his people; he also refuses what he calls the happily ever after ending of Playland, a piece which one South African critic labeled theatre of reconciliation. Reconciliation, nods Mda. Thats a very wishful situation, but the play does not address the crucial issues in South Africa now. The ownership of landand the difference between current government attempts at reconciliation and true reparation for injustices of the pastis the subject of The Dying Screams of the Moon. In Mdas words, The past must be addressed. And not only must it be addressed, it must be redressed as well. Under the Group Areas Act of 1912, the South African government forcibly removed black communities from their ancestral lands, declaring those lands white only areas for purposes of, among other things, economic development. Such development frequently meant that white commercial farmers were given exclusive right to purchase the confiscated property at extremely reasonable prices. Since the repeal of the Act in 1989, thousands of displaced and homeless blacks have redoubled their ongoing attempts to reclaim what was forcibly taken from them. A taste for sexual equality   People have wanted to return to their ancestral lands from day one, insists Mda. They didnt just move away like Boesman and Lena and start wandering around. They refused to move. But the government prevailed because it was all too powerful. Now, explains Mda, the problem is even more complex because the land legally belongs to white farmers, some of whom have been living on it for generations. In The Dying Screams of the Moon, a middle-aged black woman identified only as Lady has returned to the Valley of the Moon to reclaim the land from which she was forcibly removed as a child. The valley is now known as Victory Farms, a title given it by the white landowner whose family purchased the land decades earlier and who has turned it into a highly profitable commercial farm. The farmers interests are represented in the play by his daughter, Missy, a young woman who, like the white veteran Gideon le Roux in Playland, is a former soldier of the South African Defense Force, the military body responsible for forcibly putting down black resistance and for fighting the bloody and long-standing war of occupation with neighboring Namibia. Lady, it turns out, is also a veteran of South Africas violent race struggles, but from the opposite side: She is a former freedom fighter who has planned and executed guerrilla attacks on South African targets while living in forced exile. Bitter stalemate   What these former warriors share, they eventually discover, is a taste for the relative sexual equality they experienced as women given ranking positions of authority in the military. However, that taste has been tainted by the professional jealousy of male comrades and of lovers. Both women have lost their male companions by refusing to resume subservient female roles when returning to civilian life. This shared experience of personal potential cut short by sexual jealousy and oppression becomes a point of bonding between the interracial pair. Like the two men in Fugards Playland, these women enact a communal bearing of witness and a mutual absolution of sins in the course of the play. And yet, Mda ends Dying Screams on a note of bitter stalemate between these two newfound friends over their mutually exclusive claims to the land. In the words of Lady, Healing and redemption will only come when the pain of the past, which is in fact our present pain, has been addressed. .ub982d9578f150ea203410dcac644c999 , .ub982d9578f150ea203410dcac644c999 .postImageUrl , .ub982d9578f150ea203410dcac644c999 .centered-text-area { min-height: 80px; position: relative; } .ub982d9578f150ea203410dcac644c999 , .ub982d9578f150ea203410dcac644c999:hover , .ub982d9578f150ea203410dcac644c999:visited , .ub982d9578f150ea203410dcac644c999:active { border:0!important; } .ub982d9578f150ea203410dcac644c999 .clearfix:after { content: ""; display: table; clear: both; } .ub982d9578f150ea203410dcac644c999 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .ub982d9578f150ea203410dcac644c999:active , .ub982d9578f150ea203410dcac644c999:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .ub982d9578f150ea203410dcac644c999 .centered-text-area { width: 100%; position: relative ; } .ub982d9578f150ea203410dcac644c999 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .ub982d9578f150ea203410dcac644c999 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .ub982d9578f150ea203410dcac644c999 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .ub982d9578f150ea203410dcac644c999:hover .ctaButton { background-color: #34495E!important; } .ub982d9578f150ea203410dcac644c999 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .ub982d9578f150ea203410dcac644c999 .ub982d9578f150ea203410dcac644c999-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .ub982d9578f150ea203410dcac644c999:after { content: ""; display: block; clear: both; } READ: Violet - A Musical by Jeanine Tesori and Brian Crawley EssayWe would like to have that wishful ending that Playland has, Mda laments, but the perspective of the black people is that as long as justice has not been served, there will never be any true reconciliation. The raised hands now come to rest once more on the tabletop. The voice, which has gradually climbed to a high pitch of insistence, returns to its clear and measured tones. But Mdas practiced smile has disappeared, as have other signs of his earlier discomfort. In the new smile which spreads across his face, one can read the artists desire to engage another in the passionate convictions which have given birth to his work.