The History Of Dance And Cultural Influences Film Studies Essay

The History Of Dance And Cultural Influences Film Studies Essay Political climates, social factors and cultural influences are some of the key elements that affect dance and its development. Emotional and intellectual reactions towards changes in these political and social circumstances are often evidently seen in the medium of dance. (Company, Library, College, Division, Dept, Branch, Hanna, Arny, and Company) In the movie White Nights, the lives of two dancers from entirely different cultural backgrounds are intertwined resulting in an interesting marriage of tap dancing and ballet. These two distinctly unique forms of dance are central to the plot of the story as they help to push the action in the movie forward. Planted in an atmosphere of distrust and paranoia, Greenwood ironically found solace tap dancing his way into Broadway numbers that were truncated into small and less glamorous sets for an unexposed Soviet audience. On the other hand, the leading character Rodchenko, experienced a great freedom as he fled the totalitarian state; openi ng the door for exploration and exposure to a wider range of dance techniques, experimenting with different artistic directions. Eventually, their passion for dance and expression becomes the catalyst that transforms the relationship between the idealistic Russian ballet superstar, Nikolai Rodchenko and the disillusioned Harlem-born tap dancer, Raymond Greenwood. Set in the tense political climate of the Cold War between communist Soviet Union and capitalist United States of America, it was one of the primary perimeters for much of the tension between the two characters. With suspicion and fear, the two began their accidental friendship resulting a collaboration not only in executing a plan of escape but also in their respective dance forms. In a way, dance became one of the vehicles and motivation for these characters migration to another land. Due to the dissatisfaction or restrictions they have experienced due the political situation of their nation, they opted to leave for another land in search for an avenue to express themselves in dance. Likened to the oppression of the legalistic church during the Dark Ages, the outlet for emotional expression through dance was never successfully suppressed by political or social forces. Similar to the countryside folks who danced underground and away from the eyes of the authorities during the Dark Ages, Nikolai also found an outlet for greater expression in dance in America and other parts of the world. Parallel to the character of Nikolai, Raymond Greenwoods dances could also be seen as a result of the political climate of which he was placed in. Due the Vietnam war, he became traumatised and disillusioned with the American government. He too, was pushed by the atrocities he experienced to leave those memories behind and start anew in the drastically different world of the Soviet Union. In addition, International press relations and the image of the Soviet Union in the global community also seemed to be one of the key concerns which motivated the plot. Nikolai was held in the Soviet Union against his will in an attempt to convince the international ballet star to dance in Leningrad instead of the world at large. This is an example where the interests of the totalitarian state directly impedes an individual advancement in the world of dance (as in other art forms). This relates to the idea of how oppression has an effect on dance. As such, one cannot deny how the political situation of a nation has great impact on the emotional state and being of a dancer. This successfully creates a significant reaction which is displayed through the medium of dance. Socially, the sentiments and emotions toward the Soviet Union and the racism situation in the United States have been important factors that shaped the dances seen in the film. In the case of Nikolai, the rebellion and frustration towards the iron fist of the Soviet Unions reign was distinctly expressed in a sequence where he was dancing in front of his old flame. The movements and shapes involved in that dance were a clear expression of rebellion as it went against the basic ballet concept of pure and clean straight lines created by the body. The dance consisted of bend knees, asymmetrical forms and crooked shapes/lines, going against the elegant form and shape of classical ballet. Even the music (which was forbidden in the Soviet Union) feature the screaming tones of an frustrated Russian, displaying the emotions of an oppressed society. Just like in Hip-Hop dances and rap music of the African-American community, dance served as an outlet of release for all the emotional angst and sentiments of rebellion evident in the culture of a particular community due to the social issues and problems present. This scene not only displays a different side of Russian dance culture but also helps to bring the plot forward as it moves Helen Mirrens character to risk her life to aid Nikolai arrange for a route of escape. In this sense, the scene was strategically used to move the viewer and the character which was crucial in moving the plot forward. Again, this fulfills Noverres concept of ensuring that dance solos are used in supporting to a central theme and plot. The two different cultures and dance forms are introduced to the viewers are separate and distinct entities at the beginning of the show. In the opening scene of the movie displayed a dance piece that seemingly fitting the four elements of which Jean- Georges Noverre proposed that ballets ought to have in the famous Lettres sur la danse et les ballet: 1. Ballet should not only be technically brilliant, but should move audience emotionally through dramatic expressiveness. 2. Ballet should have unified plots that were logical and understandable. 3. The story should contribute to the central theme. Dance solos, etc. that do not relate to the plot should be eliminated. Scenery, music, costumes and plot all should be unified and appropriate to the theme. 4. Pantomime should be simpler and more understandable In accordance to this set of criteria, the opening scene aligns itself to these requirements. With a clear narrative expressed, the dramatic orchestra music and the elaborately realistic set where all present in support of the plot where the dance make sense. Despite the lack of speech or singing, the use of pantomime to tell the story on stage was evident in this opening scene. Although there is a generally clear and distinct storyline, the viewer of the movie was free to interpret the intricate details of the plot as it was not specifically articulated expression such as anguish, confusion and anxiety were expressed through the dancers using stereotypical and socially understood expressions. Without any prior knowledge of the historical context of the film, the viewer is still able to interpret and understand the general happenings in the ballet performance by reading the body language of Nikolai Rodchenkov. Just as Noverre recommended, it was simple and logical, making it quite pl ain for audiences to understand. As such, the Russian classical ballet roots were evidently displayed through the character of Nikolai.. Similarly, we also witness a distinctly American style of dancing (from the character of Raymond Greenwood) which has influences from the African-American community. One of the basic steps of tap dancing is shuffling which originated from the tribal African dances where they often keep their feet close to the ground in a bid to stay closely connected to the Earthly deities they believed in. Also, the repetitive rhythmic moves that harmoniously syncopates with the music in tap dancing are believed to be descendants of a tribal African dance concept where the repetition actually represented the cycle and circle of life. (Libraries, and Knowles. 21-23) Deeply connected to his complicatedly tough environment of Harlem, we see the past and motivation of Raymond Greenwood in a drunken tap dancing scene. Particularly, there was a segment in the scene where Raymond spoke of his decision to join the military. This is aided with a marching-like rhythms expressed in his tap dancing, vividly pai nting the picture of his circumstances during that time to the viewer. Though rather melodramatic, the brief sequence could be seen as a piece in accordance to Noverres concept where dance steps should be telling of a story to give meaning to these movements. As the plot progresses, it is observed that the characters were brought from Siberia to Leningrad. This is due to Raymonds persuasion (under the threat of the Soviet secret police) and the eventual decision on Nikolais part to dance at the theatre in Leningrad. The two dancers then began to collaborate increasingly in their craft as their relationship and circumstances develop. The two dancers slowly progress to merge or collaborate as they begin to gain trust with each other, plotting a route of escape from the secret police of the Soviet Union. Anchoring on their remarkable talent in dance, viewers are presented with a modern dance piece towards the end of film. This is where the two dancers performed a synchronised sequence accompanied by up-to-date 80s music, featuring moves that married elements from tap dancing, ballet and a kicking movement that viewers would inevitably related to Asian martial arts. This collaboration not only created a climax in plot, it also depicted the ch emistry that has develop between the two characters as they move in unison across the big screen. Notably, the brilliant choreography of award-winning choreographer, Twyla Tharp with the remarkable execution by George Hines and Mikhail Baryshnikov is evidence of how dance can become so versatile and fluidly applied in any circumstances. By Incorporating the different elements of modern ballet, with American tap dancing, choreographed according to a pop 80s piece of music, it resulted in an interesting and engaging dance sequence that effectively move the viewer emotionally and dramatically. Overall, dance and its development can always be credited to the political, social and cultural elements at work. Many a times, dance is a reaction toward the changes in these spheres that trigger an emotional and intellectual response. Through the film White Nights, the role of dance and power of dance is demonstrated through the believable and talented actors. With the help of a clever screenplay and cinematography, the effect of watching a dance piece in theatres is successfully translated on to the big screen, allowing the beautiful world of modern ballet and tap dancing to become accessible to an even wider range of audience. Using the dance pieces to develop characters and propel the plot, one might consider White Nights the modern cinematic take on Noverres concept of a ballet anchored upon a central theme and plot.

Promotional Strategies of Idbi Federal Life Insurance Essay

The paper deals with the study of the promotional strategies of IDBI federal life insurance co ltd vis-à  -vis its various competitors like LIC, SBI life, ICICI prudential, etc. The paper aims at the various promotional strategies adopted by the company to make information available, about its products, to its potential customers. The primary objective of the paper is to find out whether the current promotional strategies are effective enough in attracting customers, to find out what customers look for in a life insurance advertisement and to suggest the company as to what are the new sources through which it can advertise its products. The secondary objective is to find out whether the current marketing strategies are sufficient enough to capture the current market in the face of rising competition. The research methodology includes collection of primary data from people by interviewing them over phone, meeting them, getting their opinion through questionnaires, etc. as well as col lection of secondary data from internet, published articles, books, research reports and other sources. A Questionnaire was designed to collect information from the respondents about the awareness of the brand IDBI Federal and the data analysis was based on the information collected through the questionnaire. Data analyses were done through graphical representation and excel tools. The limitation faced was that it was confined to one area due to travelling constraints and time constraints. Overall the project has tried to maintain an accuracy of data so that unbiased responses may be recorded which will give a true picture of the respondents’ opinion and help the company in taking a proper decision as to the promotional strategies of the company. 2. Company profile IDBI Federal Life Insurance co Ltd (formerly known as IDBI Fortis Life Insurance) is a joint venture between three financial companies – development and commercial bank, IDBI Bank, India’s private sector bank, Federal Bank and European insurer Ageas (formerly Fortis), which was formed on March 2008 In this venture, IDBI Bank owns 48% equity while  Federal Bank and Ageas own 26% equity IDBI Federal Life Insurance Co. Ltd.,(formerly IDBI Fortis Life Insurance) is a joint venture each. IDBI bank is a government owned bank started in 1964 as a subsidiary of RBI for providing institutional credit. It is known to be a bank for high end customers. In 2008 it changed its name to IDBI bank ltd. and entered into the retail segment. IDBI has more than 1500 branches across India. Federal bank is a scheduled commercial bank which was started in 1931. It has a strong base of NRI customers. It has a presence in both south and west. It was one of the first banks to start core banking. Federal bank has 1200 branches across India. Ageas is a Belgium-Dutch multinational insurance company. After its creation in 1990, Fortis expanded its offerings to include private and investment banking and asset management, establishing subsidiaries around the world. 3. Introduction 4.1 Introduction to the problem In the current scenario, Indian insurance companies have become competitive in nature and are providing appropriate distribution channels to get the maximum benefit and serve customers in manifold ways. Indian Insurance industry has big opportunity to expand, given the large population and untapped potential. The insurance market in India has witnessed dynamic changes including entry of a number of global insurers. Most of the private insurance companies are joint ventures with recognized foreign institutions across the globe. Saturation of markets in many developed economies has made the Indian market even more attractive for global insurance majors. The US$ 41 billion Indian industry is considered the fifth largest life insurance market, and is growing at a rapid pace of 32-34% annually, according to the Life Insurance Council. Innovative products, smart marketing, and aggressive distribution have enabled fledging private insurance companies to sign up Indian customers faster than anyone expected. Insurance products come in a variety of forms and are advertised and marketed using a variety of methods to entice customers. Thus insurance companies need to market their products because they are in competition with other insurers for the same customers. The only thing that distinguishes an insurance company’s products is the  price as well as the advertising message that it sends across to its customers. Thus the major area of concern of the study is how IDBI federal should distinguish itself in terms of reaching customers through various promotional strategies so that customers respond to the promotional strategies of the company Vis-à  -vis those of competitors. 4.2 Significance of the problem There are many players in the Indian Insurance Industry, each capturing sufficient market share of the total industry. In the Indian insurance sector, the market position of the incumbent, LIC, continues to dominate even 10 years after the opening up of the sector for private players. This puts the onus on the private sector players to differentiate themselves in terms of product innovation and customer servicing, so that they could grab a bigger share of the Indian insurance pie. As insurance is a ‘push’ rather than a ‘pull’ product, it is a big challenge for the companies to make their products meaningful to prospective customers. Companies should simplify insurance products and design the benefits so as to suit the specific needs of policyholders. A higher degree of transparency on policy terms will ensure that the customer understands the product and its benefits, minimizing fears of being cheated. It is therefore important for the industry to invest not just in expansion and distribution but also in client servicing and processing. Many customers are discouraged from buying insurance due to the anticipated complexity involved in settlement of claims. Insurance companies do assert that the competition in the industry is forcing them to speed up their claim processes, but the fact remains that a lot more needs to be done to make general insurance a hassle-free experience for the customers. Such things are very important to be communicated to the prospective customers so that they understand the products of the company and the benefits and features of the products. Thus promotion becomes very important for any IDBI federal to stand ahead of other players. 4.3 Important Observations IDBI Federal Life Insurance already has a strong distribution network of over 1477 branches through their partner banks. IDBI Federal has adopted various promotional strategies like commercial ads, print ads, events, personnel  selling, word of mouth, viral marketing, etc. The advertising focus of the company has therefore been the product rather than the corporate brand. TVC’s- The major promotion of IDBI federal is done through television commercials on sports channels. The TVC’s for IDBI Federal have been designed by Ogilvy and Mather. January, 2011: IDBI Federal Life recently launched three clutter breaking television commercials focusing on its frontline products – Wealthsurance and Incomesurance. The first advertisement reflects that the product is so great that whoever hears about it, buys it instantly and the second advertisement promises to be clear and transparent on the issue of returns in the investment product. IDBI Federal has also introduced two animation characters by the name of Happy and Lucky to promote the brand. The campaign revolves around the immense strength of the products and conveys the message: Anyone who hears about it buys it. The story board revolves around the most unexpected people in the most unexpected situations, hear about the product and buy it. * March, 2011: Through the example of a 60-year-old-son and his 90-year-old father, the insurance company, in its new campaign, reinforces the need to be financially secure post-retirement. Through the TVC, they wanted to explain the benefit of a tension-free life thanks to the pension plan. * August, 2011: The incomesurance TVC adds a comic touch to a series situation of family interview. The strategy for them was to drive home a practical and relevant message to the viewers. After sifting through many auditions, they singled out on a non-model/ non-celebrity talent to ensure that the slice-of-life situation came across as genuine and credible. The TVC went on air on 15th Aug, on the eve of Independence Day. The company’s fil ms are based on simple consumer insights that bring alive the core product benefits. * January, 2012: IDBI Federal Life Insurance has come up with a new campaign to promote its child insurance plans. The head of the Ad agency commented that in a world of goody-goody child plan advertising, they wanted to ensure that IDBI Federal’s Childsurance stood out. The senior vice-president of IDBI Federal said that choosing the right plan is very important today, given the rising inflation in education. Childsurance, with five unique features, can be the strong partner that parents seek to ensure that their children’s dreams come true, which has been captured in the ad campaign. Distributors- IDBI Federal has a strong network of distributors  who contribute a lot to the promotion of the products by word of mouth promotion. IDBI Federal has Bancassurance partnership with IDBI Bank and the Federal Bank and also distributes its products through its own network. To further diversify its distribution base, it has set up an Alternate & Direct Distribution channel. Management- IDBI federal life insurance co ltd leverages on its strong distribution network of promoters and advisors who have constantly revised the company’s product portfolio by adding on new products from time to time depending on the environment and needs of the customers. Partnerships- IDBI Federal Life Insurance, in partnership with SAMHITA Community Development Services, is engaged in financial literacy programs for the urban and rural poor in MP since 2011. The company has participated in a felicitating program organized by SAMHITA for women from slum dwelling households in Bhopal, who have successfully completed this financial literacy program in 2008, when it tied up with SAMHITA for providing low cost group coverage to the female members of SAMHITA under Group Microsurance. So far it has covered over 86,721 lives for a sum insured of Rs.66.7crores. IDBI Federal Life Insurance also offers the protection of Termsurance Grameen Suraksha to the family members of these people. Thus, this was a major step taken by IDBI federal for promoting its products in the rural areas. Web promotion- The TVC’s are uploaded in you tube. They have launched microsites for their ads. In addition, IDBI federal also planned to launch a viral in the digital space to create awareness about its products. Events- IDBI federal has tried to promote its products by conducting certain events. They organized the event Spelling Bee, which was a specially created spelling contest arranged to connect with children. The event was organized on children’s day, 2010 to coincide with the launch of childsurance. The spellings to be completed revolved around visual and verbal cues to words related to savings, money and finance. Viral marketing- â€Å"Boss-ka-Boss†, the viral flash film launched by IDBI federal for marketing its product online, made it very popular and was a good way to reach customers which could be viewed through You-tube. The film had also been adjudged for a special award under animation film category at the PR Council of India (PRCI). 4.4 Comments by the experts in the area Mr. Amish Tripathi, National Head – Marketing & Product Management, IDBI Federal Life Insurance said that â€Å"the critical objective for IDBI Federal is name recognition and a strong differentiator, and each of their products is designed to be unique and offer great value to the customers† He also said that, â€Å"they are happy to have a creative partner like Ogilvy & Mather that has been able to successfully convey the message.† According to Mr. Aneesh Khanna, Senior Vice President – Head – Marketing & Product Management, IDBI Federal Life Insurance, â€Å"the strategy for them was to drive home a practical and relevant message to the viewers. ‘Humoring’ the customer with a convincing, rational appeal has been the insurance venture’s style. Their films are based on simple consumer insights that bring alive the core product benefits. According to Amish Tripathi, there were clear guidelines that the commercials have to be funny and clutter-breaking when it comes to campaigns, as every second company sells the same proposition in the insurance sector. â€Å"Therefore, it is important to stand out from the rest,† according to Mr. Tripathi. Nitin Pradhan, executive creative director, Leo Burnett, says, â€Å"It’s a tongue-in-cheek take on retired life† which meant that it was very common for IDBI Federal to take old people in the retirement term advertisement. In 2010, when private life insurance companies were facing a decline in sales, Managing Director and Chief Executive Officer GV Nageshwara Rao said that the company is in in the process of adjusting the products. They expected to plan a few revised guidelines on pension products, which they hoped would revive pension plans again. He said that the long-term solution is to increase productivity in a sustained manner. He also quoted that going ahead; the company would consider three segments — children, retirement and health. And the company kept up to its promises by coming up with childsurance, healthsurance and the retirement plans. Acknowledging the viral flash film awards, Mr. Amish Tripathi, National Head – Marketing and Product, IDBI Fortis, said that â€Å"it was a great honour for them for being bestowed with the special award. He also said that at IDBI Fortis, they believe in innovation and delivering unique and distinct  offerings. The company has tried to follow the same in their communication through the films. The prestigious awards were an encouragement for the team and they hope to get many more of these in the future†. 4.5 Previous work According to a journal, written by professors of VIT University, Vellore on the promotional strategies adopted by IDBI Federal life insurance co ltd, for the South- Asian journal of marketing and management research, we find the following recommendations given by them After analysis of data, they suggested the following points * Television is the best source for entertainment and gaining information. So it is the best media for promotion * People don’t give more importance to the advertisements while compared to brand name * Tax benefit, death benefit, security and low premium are the important components which people look for in an insurance product * The message and creativity is important for insurance product * The promotional efforts and word of mouth is most influencing while compared to internet * Advertisements play a major role in influencing a person to buy an insurance policy * Insurance companies don’t need a brand ambassador to endorse the product 4.6 Gaps in the problem of interest 4.7 Proposed Work * Amazing customer experiences are one of the most powerful tools in marketing strategy. In today’s market, when a company treats its clients better than kings and queens they will tell the whole world about the company through social networking sites or through word of mouth. * There are many opportunities for growing business. The company can get great PR in the newspaper, meet other local community members and business owners, and educate people about the values and benefits of insurance. * The company can promote its products through social networking sites such as Facebook, twitter and linked in or other popular sites where potential customers visit frequently like news channel sites. Customers who prefer to read news online will be able to notice the ads if the ads are put in such sites. * The best television marketing opportunities would be during programs  specifically aimed at the target prospects. The company can aim those channels which potential customers see reg ularly such as news channels or sports channels. * An important promotional strategy would be to roll out advertisements during cricket matches such as IPL or one day series which will gain a lot of popularity for the products as well as the company. * Another strategy is to host networking events so businesspeople can meet other businesspeople. Making as many contacts as possible and following up with people will assist insurance marketing with the help of referrals. * Online E-mail newsletters should be sent to customers on a regular basis so as to attract potential customers and retain existing clients. The newsletters will constantly remind the clients about the products and they will re-think over their decisions while investing in insurance products and will keep IDBI federal in mind. * The company can host seminars about financial planning, understanding insurance, saving money on insurance etc. * IDBI Federal’s sales people can go door to door talking about their products to potential customers. Many sales people can convince about their products to customers in such a way. * One more promotional strategy is advertising through hoardings and billboards in important public places like railway stations, airports, bus stands, restaurants, etc. * The last IDBI federal ad was released in 2012 and the frequency of the ads were also less. To increase visibility of the products, the company should advertise more frequently so that customers notice their products vis-à  -vis its competitors. * They can also advertise through various radio channels as more and more people are shifting from television to radio channels * The company can also go for celebrity endorsements as customers go for celebrity endorsed brands as they attach some value to the product when it is endorsed by any celebrity. 4. Objectives and importance of the study Product promotion is one of the major necessities for getting a company’s brand in front of the public and attracting new customers. Companies use different promotional strategies for different marketing purposes. The importance of the study lies in studying all promotional and marketing strategies followed by IDBI Federal, how effective are the strategies in  maintaining the existing customer base and attracting new customers, what do customers look for in the advertisements to go for a particular product, and are the promotional strategies effective as compared to other insurance companies. Primary objective * To find out whether the current promotional strategies are effective in attracting customers. * To find out what customers look for in a life insurance advertisement. * To suggest a new concept of promotion for the company depending on people’s awareness about the brand IDBI Federal life insurance co ltd Secondary objective * To find out the level of awareness of the brand IDBI Federal among people * To find out whether the current marketing strategies are sufficient or the company needs to increase promotion in order to capture market. 5. Methodology Primary data: collecting data from people by interviewing them through phone, meeting them through questionnaires, during the time of sales etc. Secondary data: gathering data from internet and television, published articles, books, research reports and other sources. The sample size is 100 and the sampling unit is office going people who have either joined recently or who have been working for quite a few years. The research is carried out in Cuttack, Orissa where the sample is a representative portion of the population of the state. Both open ended and close ended questions are used in the design of the questionnaire so as to know the opinion of customers relating to insurance and awareness about the brand IDBI federal and how they respond to the marketing stimuli adopted by the company. The type of questionnaire used in this project is structured. The questions are listed in a prearranged order and respondents are informed about the purpose of collecting information. The type of sampling is convenient sampling. The methodology adopted for sales was to visit office going people with a  permanent income and explain them about the products of IDBI Federal life insurance co ltd.

Following a Journalist

Robert J. Samuel persuasive style emphasizes his view on the economy and how it has its ups and downs. He uses literary devices such as rhetorical questions and diction to achieve effectiveness with his persuasive style of writing and to show his purpose of his articles, his purposes are to make the readers reading his article start to see how the current economic states of some nation are. Samuel has a persuasive style of writing; to show that he has persuasive style of writing he uses rhetorical questions. For instance, Samuel asks a question that already has the answer to it, â€Å"Can anyone doubt that the euro’s creation in 1999 was a huge blunder? † This question shows how Samuel style of writing persuades the reader to understand his point of view by presenting them with a question that has only one answer. This question is worded in a way where the only logical answer is that it is a â€Å"huge blunder†. Furthermore, Samuel asks another question that has the answer to it, â€Å"Wonder why government can’t restart the sluggish economy? The obvious answer is that the government can’t restart the sluggish economy because the economy is in such a bad spot the only thing to do is fix it. This shows the persuasive style of writing that Samuel is expressing because he’s trying to persuade his readers that the government is doing nothing to help the economy. Samuel also uses diction to express his persuasive style of writing. For example, Samuel uses the world â€Å"dreadful† to express his claim on how bad the Obamacare policy is. The word dreadful means great suffering or extremely bad, when using that word he sends his reader the message that contributing to the Obamacare policy will bring great suffering to many people. When using the word â€Å"dreadful† it persuades the readers who read Samuels articles to be against the Obamacare. In addition to how diction is used in Samuels’s persuasive style of writing, Samuel uses the word â€Å"poisoned† to show how corrupted the political climate is. The word poison means toxic substance or negative influence, using that word sends the readers a message that the political climate can poison their minds with negative influences and that it could harm them not physical but mentally. When using the word â€Å"poisoned† it persuades the readers who read Samuels’s articles to resent the political climate because it is â€Å"poisoned† and it will poison them if not avoided. Samuel emphasized his point of view and clearly defined it for the reader in a way that convinces them to believe it with his persuasive style of writing. His purpose to most of his articles is to make the readers start to see how the current economic states of some nation are and how some nations economy have their ups and downs. To show his purposes he uses literary devices such as rhetorical questions and diction to achieve effectiveness with his persuasive style of writing.

Auburn University Acceptance Rate, SAT/ACT Scores, GPA

Auburn University is a private research university with an acceptance rate of 75%. Established in 1856, Auburn University has grown into one of the largest universities in the South. Auburn offers a choice of 150 degrees through its 12 colleges and schools. For strengths in the liberal arts and sciences, Auburn was awarded a chapter of the  Phi Beta Kappa  Honor Society. Academics are supported by a 19-to-1  student/faculty ratio. Student life is also active with 500 clubs and organizations. On the athletic front, the Auburn Tigers compete in the NCAA Division I  Southeastern Conference. The university fields eight mens and 11 womens Division I teams. Considering applying to Auburn? Here are the admissions statistics you should know, including average SAT/ACT scores and GPAs of admitted students. Acceptance Rate During the 2017-18 admissions cycle, Auburn University had an acceptance rate of 75%. This means that for every 100 students who applied, 75 students were admitted, making Auburns admissions process somewhat competitive. Admissions Statistics (2017-18) Number of Applicants 20,742 Percent Admitted 75% Percent Admitted Who Enrolled (Yield) 30% SAT Scores and Requirements Auburn requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 15% of admitted students submitted SAT scores. SAT Range (Admitted Students) Section 25th Percentile 75th Percentile ERW 580 650 Math 570 660 ERW=Evidence-Based Reading and Writing This admissions data tells us that most of Auburns admitted students fall within the top 35% nationally on the SAT. For the evidence-based reading and writing section, 50% of students admitted to Auburn scored between 580 and 650, while 25% scored below 580 and 25% scored above 650. On the math section, 50% of admitted students scored between 570 and 660, while 25% scored below 570 and 25% scored above 660. Applicants with a composite SAT score of 1310 or higher will have particularly competitive chances at Auburn. Requirements Auburn does not require the SAT writing section. The highest composite SAT score from a single test date will be considered for admission. Auburn does not require SAT Subject tests. ACT Scores and Requirements Auburn requires that all applicants submit either SAT or ACT scores. During the 2017-18 admissions cycle, 84% of admitted students submitted ACT scores. ACT Range (Admitted Students) Section 25th Percentile 75th Percentile English 25 33 Math 23 28 Composite 25 30 This admissions data tells us that most of Auburns admitted students fall within the top 22% nationally on the ACT. The middle 50% of students admitted to Auburn received a composite ACT score between 25 and 30, while 25% scored above 30 and 25% scored below 25. Requirements Auburn does not require the ACT writing section. Note that Auburn does not superscore ACT results; your highest composite ACT score will be considered.   GPA In 2018, the average high school GPA for incoming Auburn freshman was 3.89. These results suggest that most successful applicants to Auburn University have primarily A and B grades. Self-Reported GPA/SAT/ACT Graph Auburn University Applicants Self-Reported GPA/SAT/ACT Graph. Data courtesy of Cappex. The admissions data in the graph is self-reported by applicants to Auburn University. GPAs are unweighted. Find out how you compare to accepted students, see the real-time graph, and calculate your chances of getting in with a free Cappex account. Admissions Chances Auburn University, which accepts three-quarters of applicants, has a slightly selective admissions process. If your SAT/ACT scores and GPA fall within the schools average ranges, and you have completed the required high school coursework, you have a strong chance of being accepted. Auburns course requirements include four years of English, three years of social studies, three years of math (including Algebra  I and II, and one year of geometry, trigonometry, calculus, or analysis), and two years of science (including one year of biology and one year of a physical science). In the graph above, the blue and green dots represent accepted students. You can see that the great majority of successful applicants had B or higher averages, SAT scores of about 1050 or higher (ERW M), and ACT composite scores of 22 or higher. Higher numbers clearly improve your chances of being accepted to Auburn. All admissions data has been sourced from the National Center for Education Statistics and Auburn University Undergraduate Admissions Office.